Independent marketing strategist and digital marketer
Brand, advertising and sales as one system, built around how your customer actually decides. I work with companies selling in Russia and the CIS: Yandex, VK, Avito, SEO. Strict methods, measured in sales.
Trusted by · Marriott · EKSMO · RUDN University research institute · Russian Business Forum with Robert Kiyosaki
Ad spend keeps growing. Sales don't.
The market is crowded, customers are cautious, every channel costs more than last year. One more campaign won't fix it. You need a system and a message that lands.
The budget leaks
Up to 40–60% of paid traffic in Yandex can be bots and junk clicks. The money is charged, the sales never arrive.
Leads, but no sales
Requests come in, and the sales team drowns in people who were never going to buy. The problem isn't the managers.
Ads with no meaning
A pretty creative made "for everyone" speaks to no one. The customer doesn't recognize themselves in it.
No system
Marketing, sales and service live in separate rooms. Every contractor pulls in their own direction.
Advertising doesn't work until you understand the person
First the customer: their stress, their picture of the world. Only then the product, the brand and the traffic. Companies spend millions on ads and nothing on understanding the buyer. I reverse the order: orientation first, action second.
How I workCustomer first
Demand is a problem someone wants solved, not a wish to buy.
Value ≠ price
Value is rarity plus usefulness, not the size of the budget.
Function over form
People don't need your drill. They need the hole in the wall.
Sales, not clicks
I count money and payback, not impressions.
What I do for your business
From meaning to traffic: as one system, or one task at a time.
Yandex Ads
Paid traffic in Russia's main search engine, in search and the ad network, without a wasted budget.
Learn more →Yandex SEO
Organic traffic that keeps bringing customers after the ads are paused.
Learn more →VK Ads and Telegram Ads
Targeted advertising for Russian audiences, built per segment, where Meta can't reach.
Learn more →Avito advertising
Listings on Russia's biggest classifieds that get found and get trusted.
Learn more →Brand strategy
Positioning, brand platform, identity and voice, adapted to how Russians perceive brands.
Learn more →Customer research
Who your customer is and why they choose. Interviews, choice factors, segments.
Learn more →Marketing strategy
Marketing as a system, not a pile of promotions. Goals, positioning, channels, economics.
Learn more →Marketing lead on retainer
I run your marketing step by step as a guide, month after month.
Learn more →Where to start?
A free review: I'll show where you lose customers and money.
Book a review →Five steps, from orientation to results
Strict methods instead of creative guesswork. I work with a team of proven specialists and take responsibility for the system as a whole.
Orientation
The business goal, point A and point B.
Research
Product, market, customer, in-depth interviews.
Design
Meaning, brand platform, communications.
Execution
Advertising, website, creative, sales.
Optimization
End-to-end analytics, getting to payback.
Selling in Russia or the CIS from abroad?
Google Ads and Meta are off the table here. The channels that work are Yandex, VK, Telegram and Avito, and they run by their own rules: Russian-language ads, mandatory ad labeling, a buyer who reads foreign brands differently. I've spent ten years on this side of the market.
Advertising in Russia in 2026
Which platforms work, what the law requires, how a foreign company launches its first campaign.
Read the guide →Entering the Russian market
Customer research, positioning adapted to Russian buyers, a channel plan. Strategy first, then the accounts.
See how it works →Blog: how it really works
Yandex Ads vs Google Ads, ad labeling, Yandex Metrica, keyword research in Russian. Written from practice.
Go to the blog →What it looked like in practice
Twice the leads, same budget
Website conversion to inquiry doubled in the first month, with the ad budget unchanged. We fixed the offer and the path to the form instead of adding money.
RUDN University research institute
A brand concept for a state research institute, approved inside a government structure and still in use.
EKSMO, Russia's largest book publisher
The brand core of an imprint: "Helping readers find answers to life's hard questions."
All cases with details → Numbers under NDA are shared on a call.
A guide into your customer's world
I know how customer perception works, and I lead businesses out of the fog toward clarity and sales. Scientific, but human: behavioral economics and what we know about how the brain decides.
The short version
What does a consultation give me?
A clear view of where the growth is, where the ad budget leaks, and how to invest in advertising so it pays back. And an honest answer to whether you need a strategy at all right now, or just one fix.
Are you an "ad setup guy"?
No. I'm a marketing strategist. First I understand the customer and what your product means to them, then I build the advertising and the traffic. Setting up an account is one tool among many.
What industries do you work with?
Real businesses, mostly small and mid-sized: hospitality, events, e-commerce, services and B2B. From zero-budget strategies to campaigns above $10,000 a month.
How do we start?
With a free review. Send a link to your project, and I'll show where you lose customers and money and what to do first. Honestly, even if we never work together.
Let's look at your project
I'll show where the budget burns and where customers drop off, and what to fix first so advertising turns into sales.